I recently received an email that went like this:
"Dear Kartik:
“I'm addicted to social media and I can't get over how successful all these real estate agents on Instagram seem to be. I see every Read more...
I recently received an email that went like this:
"Dear Kartik:
“I'm addicted to social media and I can't get over how successful all these real estate agents on Instagram seem to be. I see every other realtor on 'the Gram' closing what seems like an endless amount of real estate transactions and I can't seem to keep up. I've done eight deals so far this year and I compare myself to other realtors online and it seems like I'm doing so much worse than they are.
How do I break my addiction because I keep comparing myself to other people online?"
This is a very good question, actually. I think that a lot of people these days are addicted to their cell phones and specifically to social media. I mean, the addiction to our phones and technology has gotten so bad that the latest version of the iOS operating system actually has a screen timer showing the user how much time was spent on their phone.
Anyway, there was actually more to this email. The writer had actually listed a few agents that seemed to be doing really well on Instagram and I used a system called Broker Metrics to look up how many deals these agents had done. Turns out that he author of the email had actually done MORE deals than the agents that he was comparing himself to!
Now, I know that there's different ways that you can count how many deals you did. I understand that sometimes transactions can be co-listed or maybe you're on a team and the offer was written in the name of your "team leader" and you didn’t get credit through the MLS. I understand all that. But, it's important to remember that the things people put on Instagram or Facebook or Twitter are the most pleasant parts of their lives. Society picks and chooses what they want to share with the rest of the world. All these posts to is try and control your perception of their reality.
Remember to keep the following in perspective:
1. Much of society is addicted to technology. Particularly their cell phone.
2. A subset of that society is admittedly addicted to social media.
3. Not everything that you see on social media is real.
So, it's important that we stop comparing ourselves to people online because more than half of it is fake. So, go back to work. Focus on what makes you successful. Closing real estate transactions, helping clients, stacking cash and building a career. Forget what everybody else is doing online. You could spend your whole life on the sideline watching what other people are doing, or you can get in the game, play and win.
Love, Kartik
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How to Use Social Media to Get Real Estate Business
Social media is one of the most important ways to get business today. Most people are on their phones interacting in the digital world at least as Read more...
How to Use Social Media to Get Real Estate Business
Social media is one of the most important ways to get business today. Most people are on their phones interacting in the digital world at least as much as they are with the physical world. Nurturing relationships online through outlets like Facebook and Instagram can help build trust and brand recognition between you and a prospective client.
To better understand how people in the real estate business use social media I recently met with a good friend who works at a large mortgage company in Orange County. When I met with her for a recent interview she was working with an escrow company and helped build their business using the power of Instagram and Facebook. She was kind enough to share some insider tips on how she uses social media, specifically Instagram, to gain followers and new prospects.In this interview, I was able to find out three key things:
• What she posts
• When she posts
• How she decides what to post
Danielle Benevides has done a great job building this escrow company using Instagram. Here is the gist of our interview, which you can also watch in full here on my YouTube channel.The main takeaways from our interview are these strategies:
1. Merge your personal and professional accounts into one.
2. "Like" other people's posts and engage with them.
3. Reach out to your followers by sending them messages.
4. Post at times when people will be more engaged with social media, such as before work, during lunch, after work and before bed.
5. Post updates that present you as a productive and successful professional, such as you going to an open house, you meeting with clients, you selling a house and so on. Be personable and relatable through these posts.
6. Find an Instagram account in your field that you admire. What makes it so successful? Ask yourself are there models that you can copy before you start doing your own thing? It’s important to not blatantly rip off others and be authentic as you consider this strategy.
7. When you build a following, you can do more and gain an even bigger following. It’s easier to go from 15,000 followers to 20,000 followers than to go from 0 followers to 5,000. Scale is important.
How Danielle Benavides Uses Instagram to Gain Business
Danielle: "Basically, I'm very intentional with what I post on Instagram. I'm very intentional about who I add. It's all a very methodical process. Something I encourage agents to do is to merge their personal profile with their business one. So far, that's really worked to my benefit. By merging accounts, I'm exposing what I'm doing in my daily routine, such as being out with new clients, visiting an open house or doing anything related to business. I'm posting these things and people recognize it. I'm also liking other people's photos, which establishes an online relationship."
Kartik: "Some people think that the business page and personal page should be separate. You don't think so. Why?"
Danielle: "I think it should be all in one. It's time-consuming to go back and forth and log into different accounts ... I hear from agents that they don't even log into either their personal or business profile. When you're trying to juggle two accounts, you won't have the best results."
Kartik: "What about people who didn't grow up with technology or those who may think that social media isn't relevant to their business?"
Danielle: "I work with some clients who aren't really into social media. I encourage them to at least try it out because it is something that they should put into their business. Social media can be a huge part of their success."
Kartik: "What is a good engagement strategy for those who want to get started?"
Danielle: "What I have found myself doing is that I will purposely go on Instagram and start liking pictures of real estate agents that I follow. I even go into my search bar and find real estate agents I know. I seek them out and message them if I want to, like send a DM about my escrow services. You're not working that hard to send a message online. It cost me more gas and time to visit friends than to touch my phone and start sending messages."
Kartik: "A lot of people struggle about what content to post and when they should post it. What do you do?"
Danielle: "It's important to post at certain times of the day when people are more likely to look at their phones or check social media.
• Before 9 am: Lots people get to work between 7:30 and 9 am and check their social media with a cup of coffee.
• Noon during lunch.
• After 5 pm: Work is over and people have some downtime.
• Between 8 and 9 pm: The day is usually done and there's some wind-down time before bed.
Kartik: "What are your end goals with social media?"
Danielle: "My goal is to continue building my following and use it as a tool to get business. I also want to be a leader in my field. I want people to use me as an example, just like the people I look up to on Instagram. I try to follow their methods and implement them into my strategy."
Learn More About Real Estate and Social Media
Once you build an audience around yourself, you can monetize and build your brand even more. I'm so thankful to hear some expert tips from someone who has used Instagram for her business with real results.
If you’ve considered taking online real estate classes visit our website here. If you want to take real estate classes in Los Angeles or in Orange County we have you covered also! To learn more about using social media for real estate, subscribe to my YouTube channel here.
Love,
Kartik
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5 Things I Love About Home Ownership No matter what you’re selling a basic belief in it is critical. It’s hard to sell something that you yourself don’t see value in. I genuinely love real estate, Read more...
5 Things I Love About Home Ownership No matter what you’re selling a basic belief in it is critical. It’s hard to sell something that you yourself don’t see value in. I genuinely love real estate, and there are countless reasons why. Because of this, I have no problem talking about it with everyone I meet. However, for this blog, I’ll limit myself to just a few reasons.Here are five things I love about homeownership.1. Fixed PaymentsWhen you get a home loan with a fixed interest rate, you lock in your payment for the next 15 to 30 years. Your payment is locked – even if the world around you changes. This means your payment will stay the same even while the cost of living is guaranteed to increase over time. This predictable and stable payment will help you plan financially without the fear of increased living expenses.On the other hand, if you rent, your payments are virtually guaranteed to increase as demand and population increase.When you own your own home, your housing expenses are locked in, which only gives you more margin because you’re not continually paying more to live at the same property.2. Likely AppreciationOver time, the value of your home is likely going to increase. Just how much won’t be the same every year, but on average California real estate goes up 4 to 8 percent annually.In some years, values may rise more than 20 percent, and in bad years values can go down — but everything ultimately averages out to a steady rate of appreciation between 4 and 8 percent.Without any effort you’re going to get richer through appreciation.3. StabilityOwning a home gives you a measure of stability and certainty in your life. You also get more control over basic lifestyle decisions without having to ask a landlord for permission. Do you want to paint your walls? Go ahead! If you want a dog, you don’t need to ask your landlord or pay a pet deposit — after all, it’s your house.Also as I mentioned before, fixed payments provide a static housing expense that won’t go up with inflation. In an uncertain world, this is a good thing.4. Forced SavingsIt doesn’t matter if you’re frugal or not — owning a home forces an increase in net worth over time.Even if the value of the home never goes up, the mortgage balance is going down through the process of amortization. This forces you to build some level of net worth even if your property isn’t appreciating.In California, you’ll gain more equity by an ever-decreasing mortgage balance, which will give you access to funds in the future. If your home appreciates, so you’re getting richer on both ends — with both a decreasing balance and higher home value to give you more equity.
5. Your Home Is an AssetYour home and other real estate form part of your estate, which can be left behind for future generations. The fact that your house is passable to others helps leave behind a legacy and keep wealth within your family.As a renter you are getting value in that you have a place to live temporarily, but the big picture is that you are helping pay off your landlord’s mortgage with ever-increasing monthly payments.I understand that in some markets people have the position that it is cheaper on a monthly basis to pay rent compared to a mortgage and that (in theory) that difference could be reinvested elsewhere but the truth is that so few people actually do that. For most of us, if we have money in our pockets we tend to spend it.Learn How to Buy and Sell Homes in CaliforniaDo you want to take real estate classes and get into the exciting world of buying and selling homes? Are you ready to share the benefits of home ownership with others? Then find out more about real estate classes in Los Angeles or even online real estate school today!
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Chinese Investment in U.S. Real Estate Down
Some of the most significant players in the U.S. real estate market are Chinese investment groups. In fact, if you check out our Foreign Investment Study, Read more...
Chinese Investment in U.S. Real Estate Down
Some of the most significant players in the U.S. real estate market are Chinese investment groups. In fact, if you check out our Foreign Investment Study, you’ll find that 1 in 14 residential properties that sold for over a million dollars was sold to either someone from Hong Kong, mainland China or Taiwan. Chinese investments in U.S. real estate have long brought health and vitality to the U.S. real estate market.
That said, Mark Heschmeyer from CoStar reports in his article Already Down, Chinese Investment in U.S. Real Estate Evaporates in First Quarter that if you compare the first quarter of 2017 with the first quarter of 2018, Chinese investment in U.S. real estate has gone down a staggering 75 percent.
This is a significant piece of news for real estate investors and agents for a lot of reasons — one of them being that Chinese investors have long been stimulating the U.S. economy. When 85 to 90 percent of foreign investment in U.S. real estate slows down, so can development and job creation.
Mixed Signals and an Update
Just a disclaimer: Nobody knows for sure if this trend is likely to continue or if in a few quarters things will return to the way they were. In fact, recently Costar reported that the American arm of Wanxiang Group Cos. acquired the Prudential Plaza Office Complex in Chicago for a cool $680 million, exceeding all the investments made in the entire first quarter of this year. As you can see, this situation is still very much up in the air.
What’s Causing This Overall Decrease?
Heschmeyer suspects that one factor that may be causing Chinese investment in real estate to dwindle is that the Chinese government has enacted new legislation that has pushed a lot of Chinese investment toward Europe and other parts of Asia rather than here in the United States.
Selling Current Holdings
Another trend is that these groups are selling their current U.S. holdings – thereby increasing supply. Recently many large deals have involved Chinese investment groups acting as as sellers-disposing of their U.S. real estate assets.Right now these are just large investments. For example, in February 2018, a Chinese investment group sold New York’s 1180 Sixth Avenue for $305 million and 19 East 64th Street for $90 million. These are just a couple of the large U.S. holdings that Chinese investment groups have sold off.
What If You’re Investing on a Smaller Scale?
If you’re an investor in smaller properties, you may be watching this situation closely to see if it will eventually affect you. As an onlooker, here are some questions you may have:
1. Is this an ongoing trend? Are Chinese investors going to be continually pulling money out of the U.S., or is this just a short-term reaction to legislation and things will return to normal in a few quarters?
2. Will this start affecting smaller deals? Is this the catalyst of a trend that will eventually trickle down to smaller properties like a $500,000 home or a $2 million building? Will we lose out on these smaller investments that help our economy and development?
In reality, nobody has definitive answers to these questions at this time. The only thing that we can be sure of is that Chinese investment in U.S. real estate has dropped precipitously, but we’re not sure if it will stay this way.
Tell Me What You Think
Do you think that this trend will trickle down to smaller assets? Do you think this drop is only temporary and that it won’t affect smaller holdings? Is this a good thing or a bad thing? How do you think it will affect the overall economy?
Current Events and Real Estate
Great agents stay on top of what’s going not only locally but also internationally. This awareness helps them tailor their sales and marketing strategy. Starting your real estate education off on the right foot can make all the difference in the world.
Learn how great real estate agents operate in the landscape of constantly changing legislation, buyer behavior and marketing trends at ADHI Schools.
Love,
Kartik
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Are We in a Real Estate Bubble?
A topic of debate in our industry these days is whether or not we are in a real estate bubble. With supply still relatively low, housing starts that don’t keep pace Read more...
Are We in a Real Estate Bubble?
A topic of debate in our industry these days is whether or not we are in a real estate bubble. With supply still relatively low, housing starts that don’t keep pace with demand and prices inflated, my impression is yes.
What do you think?
First, I want to follow up on a video I recorded earlier this year. I reflected on a tour I did of some new construction where Lennar homes had built homes within homes – sort of like an in-law suite. I then discussed what I suspected to be a real estate bubble brewing, even back then.
Back to the Mini Homes
These mini houses were built because Lennar might have suspected that housing prices in California had become so unaffordable that buyers would actually need demised space inside their homes so buyers could have their parents, children or tenants rent out the smaller space to offset the mortgage payment. The builder might also have predicted that joint families are becoming more likely for a greater number of buyers.
I spoke of an affordable housing crisis that had to come to a head somehow. Read on for some California market statistics that have me concerned:
The Numbers Say It All
In San Francisco County, the median home price as of Feb 2018 was $1.73 million. There was a strong increase in appreciation in San Francisco county because in January 2018, the median home price was just $1.33 million.
I’m located in Southern California, so naturally, I was interested in local statistics too. As of March 2018, the median home price was $805,000, but in January 2018 the median price was $780,000.
Frankly, I’m a big believer that we are in a bubble. It’s no secret that many in the real estate business don’t want to admit that the economic environment for housing might be in bubble territory. But I’ve been saying that we’ve been in a bubble for the past year.
Why Are Prices Increasing?
Prices are always some interplay of supply and demand. Supply could be defined as the number of houses on the market at any given time and demand refers to the number of qualified buyers.
We have had constraint in supply for the last few years relative to demand. The number of houses on the market in most areas just isn’t enough to satisfy the demand. This has caused prices to increase and a reduction in marketing times. According to the California Association of Realtors the average time to sell a home in California has recently been as low as 18 days!
Low supply coupled with relatively high demand because of low interest rates and other factors have resulted in an extreme amount of appreciation. I believe that this isn’t sustainable and the market must balance out eventually.
Why the Correction Might Not Be as Extreme as the Previous Recession
Despite the fact that I am a believer in the law of entropy I’m fairly confident that the next real estate market correction is unlikely to be as pronounced as the 2008 crash. This is not to say that another correction might not be worse, but I predict that the upcoming one should be a softer landing. It’s no secret that underwriting standards are pretty conservative these days. People generally have to qualify for financing and submit a bunch of documents to prove their financial ability to repay. There aren’t as the same number of stated income and stated asset loans out there that precipitated the 2008/2009 crash.
What will happen and when? We can’t be sure. Maybe it will be an international geopolitical event, maybe a domestic event or something else significant that will cause the market correction. Maybe interest rates edging up will cause the market to shift.
I just know that these prices aren’t sustainable.
A Brief Update: July 2018
This blog was based on statistics I found in earlier in 2018. Current stats from the California Association of Realtors state that the median price for homes in San Francisco have decreased to $1,620,000 as of the time of this writing. However, this is still a 7.9 percent increase of what the median was in May 2017.
In Orange County, the median home price has risen to $838,000, which is a 5.4 percent increase from its value in May 2017.
In short, the numbers still support my theory that we’re in a bubble.
What Do You Think?
Leave a comment on my YouTube video on this topic here. I would love to know what you think. Do you think I’m right? Am I wrong? Do you think these prices are just the new normal?
If you are interested in real estate classes in Los Angeles or even an online real estate school, check out our website here.
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How to Choose a Real Estate School
I know that many of you who are considering our real estate school are also cross-shopping — as you should. During this decision process, you're going to look Read more...
How to Choose a Real Estate School
I know that many of you who are considering our real estate school are also cross-shopping — as you should. During this decision process, you're going to look at our program and stack it up against other real estate schools, community colleges and online schools. This makes sense, because smart shoppers do their homework.This is why I want to take a moment to explain why our program might be a good fit for you.
The Numbers Speak for Themselves
First off, you should compare our pass rate for the real estate exam with the current statewide statistics. In a recent month, there were 3,987 people who scheduled to take the real estate exam. Out of those scheduled, 3,494 showed up. Of the 3,494 that took the exam, only 46 percent passed that month.As a potential real estate agent, it’s very important to align yourself with an education program that has a proven system to give you the greatest chance of passing the exam - the first time!
Why Does Our Program Work?
I chalk it up the overall process of our entire program. We're going to provide you with excellent support, flexibility on when and how to take classes, a great faculty and solid course materials.
• Full-time support: Our knowledgeable and friendly staff is available five days a week, Monday to Friday. Our representatives are all professional and highly trained. Compare this with smaller real estate schools that simply don’t have the resources that we do.
• Flexible locations: We have many brick and mortar locations if you want to do the classes with a classroom component. This definitely plays into the convenience factor when you're trying to find a school near your home. Here's the best part about it: You get unlimited access to any of these locations' classrooms for twelve months! So, if you need a place close to your friend's house or dentist's office, we have your back. We also have online classes too if your schedule is more scattered.
• Great online real estate classes: No other online school in California has the amount of video that we do. These aren't amateur videos either, but instead are done with professional lighting and audio and great camerawork to ensure you have the most professional set of real estate materials available.
• High-quality instructors: Our faculty is simple the best out there. All of our instructors are extremely professional and knowledgeable. Some of our teachers have been presidents of large real estate organizations. One was even the VP of the global MLS. Another has done over 700 short sales and foreclosure transactions during his career. These are not isolated cases, each one of our instructors is screened for their teaching ability and personality before we hire them.
• The right course material: When you take classes with us, you'll get three tangible college-level textbooks, not just PDFs. You get that "real school" feel by having a solid book in your hands. These textbooks contain hundreds of practice questions to help prepare you for the real estate exam.
• Convenient (and affordable) crash courses: Start out with a bang! Our upper-tier packages also include an intense (and fun) two-day live crash course. This is going to give you the skills and knowledge needed to pass the real estate exam - the first time!
Try It Before You Buy
Naturally, you don't want to commit to something before you have a chance to try it out. That's why I'd like to offer you a free guest pass. With this pass, you can visit any location of ADHI schools at no cost or obligation.To sign up for a physical classroom guest pass, go to the main part of our website, scroll down and then enter your email in the information box. We will immediately send you a guest pass. Come hang out with us! We would be excited to have you in the classroom! If you can't come in person, you're welcome to try out one of our online classes. Sign up for a trial account of our online real estate school. Scroll to the bottom of the page and check it out!
Shop Smart
I highly encourage you to compare our programs side by side with other real estate schools that you might be considering. I'm confident that you'll find that we have much more to offer than the competition.At the end of the day, you need to make the right decision for you. However, I think you'll be very happy if you choose us. Check out ADHI Schools today!
- Kartik
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If you want to become a real estate agent in California you’ll need to get a real estate license -shocker! The requirements are pretty simple and straightforward. The most basic is that you have to be Read more...
If you want to become a real estate agent in California you’ll need to get a real estate license -shocker! The requirements are pretty simple and straightforward. The most basic is that you have to be at least 18 years old and must complete three college level courses in real estate.
Getting licensed is the first step - If you want to work in the real estate industry you will eventually have to place your license with a real estate broker who will act as your “responsible broker”.
Before you can start working, however, there are some additional requirements which include taking and passing the real estate license exam and obtaining your real estate license, and clearing criminal background. Once you complete these steps, you’re eligible to be licensed to work as a real estate agent in California. Depending on state processing timeframes this process can take approximately five to six months from start to finish.
As a student in our real estate license school, you should understand there are some fees associated with obtaining your license. The good news is you don’t have to pay them allat once as the costs can be spread out over the course of several months. Here’s a quick rundown:
1. 135-hour pre-license course [3 college level classes in real estate]
In order to take the real estate exam, you’ll have to complete three college level courses in real estate. The classes are Real Estate Principles, Real Estate Practice, and an elective that you would choose from a list of possible courses. ADHI Schools offers a variety of choices from Real Estate Appraisal, Property Management and Escrows among others.
While these courses could be completed at a community college my recommendation is that you complete these at a private real estate school like ADHI Schools. The classes can generally be finished faster and our textbooks are included with one low price. How you choose a real estate school is an important decision that should be taken seriously.
We also offer optional-to-attend study sessions over Zoom and in-person real estate crash courses to prep you for the actual state board exam. Our programs also offer hundredsof practice questions so you are ready on test day! Our premiere package including the crash course is just $499.
2. State exam fee
The fee for the sales license exam is $100 and is payable directly to the state. There are small fees paid to the state if you need to reschedule your test.
3. Livescan fee
Everyone seeking to operate as a California real estate agent must submit their fingerprints through DOJ's Live Scan Program. If you are a California resident, you’ll pay a $49 fingerprint processing fee, along with a $30 fee if you have ADHI Schools perform the Livescan.
Once the fingerprint scan is submitted and fee is paid, your fingerprints are sent to the U.S. Department of Justice and the Federal Bureau of Investigation. The DRE will review the background and issue your license or reach out to you for more information.
4. License application fee
Once the above steps are completed, all that’s left is the license application fee, which is $350 in California to obtain a real estate salesperson license. The DRE requires a license to be renewed every four years, which costs $350.
5. Future expenses
Accompanying the $350 fee due every four years for renewal, the DRE requires licensees to complete 45 hours of approved continuing education courses This includes courses that cover Ethics, Agency, Fair Housing, Trust Fund Handling, Risk Management, and Management and Supervision. Licensees must also take approved courses related to consumer protection. Continuing education must be done prior to renewal. These costs are trivial and the class are also super affordable.
This breakdown should help you factor these and future costs associated with your decision to enter our great real estate industry. Essentially, your startup costs to become a licensed real estate agent in California will only be a few hundred dollars making this a very affordable career choice - especially considering you can immediately get to work without having to go through years of college.
If you are interested in learning more about getting your real estate license, reach out to us by phone at 888 768 5285 or visit our website here.
One word of caution - please make sure that you are reviewing the DRE and our own website for the latest exam and license fees.
Love,
Kartik
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Ways to Market in the Real Estate Business
It's impossible to build a successful real estate business without developing and maintaining a healthy sales pipeline. One obvious way to drive Read more...
Ways to Market in the Real Estate Business
It's impossible to build a successful real estate business without developing and maintaining a healthy sales pipeline. One obvious way to drive sales is to have a deliberate marketing effort, but with so many ways to market yourself as an agent, it can be daunting having to choose between so many marketing channels.
In this post, I’ll go over a few of the most effective to help build your marketing roadmap.
As always if, you are interested in online real estate classes or a live real estate school, visit adhischools.com.
Networking
One of the easiest and least expensive ways to market and raise awareness about you and your business is to start networking. In the physical world, this could be something as simple as handing out your real estate business card to people you meet and letting them know what you do. Although the person to whom you gave your card many not have an immediate real estate need, consistent networking can lead to a long line of referrals. The best part: This word-of-mouth promotion is free, and you never know who they will meet with real estate needs.You can also participate in local community events, particularly if you are in residential real estate. Whether you hang out at the farmers market or have a booth at a street festival, being involved in the area in which you sell will make people more inclined to work with you. Set a goal to recognize as a resource for local real estate.But what about networking in the digital world? This could mean maintaining social media accounts on popular platforms like Instagram, Twitter and Facebook. There are different ways to reach people once you're signed in. Don’t forget to post helpful and interesting content (like I do with our blog *cough* *cough*) adding friends, liking other people's posts, sending direct messages and more. After you meet someone in person, don’t be shy about asking to connect on Facebook, or following one another on Instagram. Make a conscious effort to reach out online, especially after making a personal contact.
Setting a Marketing Budget
While not a law, realtor.com says that you should be spending 10 percent of your commission income on marketing. Overall, have your spending match the caliber of what you're trying to sell. Compare the marketing associated with a starter home and a luxury mansion - they are totally different. If you’re interested in learning more about the luxury real estate market, check out my YouTube video.In most real estate markets nationally, the starter home is going to get plenty of interest solely based on price, so you may just need to create a listing in the MLS to get interest and have a few nice photos up. The luxury market, however, can be more competitive and particular, so save your money for extravagant and decadent open houses, professional photography/videography and promotions you will do throughout the listing period.
Paid Promotions
While on the subject of a marketing budget, there are plenty of ways to promote yourself that are worth the investment. Here are just a few ways to use your marketing budget to the max.
Boost your SEO
According to the National Association of Realtors, 90 percent of people searched for their home online. Increase your online search rankings in a local home search.
◦ Consider pay-per-click Google Ads to get your page higher in the paid search results.
◦ Hire someone with SEO knowledge to make your website organically rank higher.
◦ Increase your presence online by paying for premium memberships on listing sites like Zillow and Realtor.com. You can gain more visibility as potential buyers browse what's available because your profile will be featured while they are swiping through.
• Pay to boost your social media posts to reach people outside of your normal friends list on platforms like Facebook.
• When it comes to direct mail, utilize the services of a professional postcard marketing company like www.farming.cards to get your name and message into the homes of potential customers.
Be Memorable
Great marketing that is consistent will keep you fresh in the minds of your leads and contacts. When you are out there promoting your business and winning the trust of your sales pipeline, guess who your contacts are going to call when they have real estate needs?
Don’t Neglect the Direct Sales Approach Also
Marketing is great, but don’t forget direct sales. Work the phones, door knock and directly engage your customer. All of the aforementioned are totally F-R-E-E. =)
Learn More at ADHI Schools
Effective marketing is key to becoming a successful real estate agent. At our real estate school, we'll teach you strategies for becoming an excellent self-promoter and a real estate powerhouse! Register for ADHI Schools today!
- Kartik
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How to Dominate a Farm in Real Estate
You've finished your real estate classes and passed all the tests. It's official: You're now a licensed real estate agent. All those sleepless nights Read more...
How to Dominate a Farm in Real Estate
You've finished your real estate classes and passed all the tests. It's official: You're now a licensed real estate agent. All those sleepless nights filled with studying alluvium soil and the laws of the land have added up and paid off. After you put the blast the good news on Instagram, the question hits you: What next?
Starting off in real estate is at once the most exhilarating and scary times you'll find yourself in. After all, real estate agents aren’t in short supply, especially if you’re in Los Angeles or Orange County. The question becomes how do you pick a specific market area and get the majority market share in that community?
Breaking into high-end, luxury real estate isn't for the faint of heart nor for those who are off put by the idea of getting their hands dirty. This market is especially challenging for those with no prior experience, connections or repertoire. However, this doesn't mean there isn't a way to to get the job done. I’m warning you: It's will take work. (But hey, nothing worth having comes free — or in this case, without immense effort on foot.)
In order to get your name out there for those in your target market, your first step is to farm that area.
What Is Farming in Real Estate?
Farming a market is when you select a geographic or demographic area to focus on in hopes of growing your brand and ultimately your market share in that area. As time passes, you consistently nurture the market you've selected to farm through various marketing tactics that, over time, allow you to be seen as a trusted member in the community. Though geographic farming (as opposed to demographic farming) is generally thought of as the more common of the two forms of farming, both can lead to big breaks for newcomers to the realty world.
Consistency Is Key
To successfully break into your target market by farming, you need to be consistent. Farming is a long-term investment — not just financially. It's all about building and maintaining relationships with those in the community, and that takes consistency on a regular basis.
While you strive to make your name a well-known one in your selected area, you can work on building trust and connections by means of consistent communications. You can keep members of your selected community up to date with any new trends or events in their neighborhood by sending biweekly postcards — appropriately branded.
Knowledge is King
It's now a basic job requirement to stay on top of any and all changes that may occur in the market you're farming. Know if there’s a new shopping center being built in the area. Understand any new zoning changes that might be taking place in the near future. Keeping up on these changing market dynamics can be critical in continuing to bring value to your farm area. For example, door knocking with the latest pumpkin pie recipe is great around Halloween, but what about communicating recent sales in the area? If prices have risen or fallen it would be valuable to share this with owners in your farm area.
People love talking real estate - especially if it directly impacts their community.
Plan For Return On Investment (ROI)
When you're first starting out, it can seem like you're constantly dodging bullets and climbing hills. Needless to say, things can seem pretty daunting with a minimal client pool and little experience. Hey, that's why you're farming, after all! There's nothing to be ashamed of about being the new agent in town, but that's no reason to remain stagnant.The great real estate agents know that having a plan and executing it properly is mission critical. Make a budget and set achievable ROI goals. While time, progresses and your year march on, you can alter your initial plan with the insights you've gained thanks to new connections within your farming area and a better understanding of the people within the market.It's also important to bear in mind that farming by definition is a long-term thing.
Awareness Is Key
Being seen as the go-to source of knowledge in the area you're farming is the end goal. It means you're trusted and respected within the community, and have proven to be a reliable source.
Once you've established your role as the neighborhood's professional real estate agent, you'll have direct lines to various homeowners in the area. By coming around consistently and sharing valuable neighborhood and household insights, you're raising awareness about you, your brand and the service you provide. Also possible - the more people you know the more referrals you are going to get.
Keep in mind the law of numbers is alive and well - especially in real estate sales.At times, your real estate journey may seem daunting, but with proper farming, you'll have a positive rapport in the community and numerous satisfied clients in your phone. Follow up with them with intent and determination.
The biggest lesson I’ve learned from nearly 20 years in this business is that consistency is king.
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-Kartik
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